Roundblock

OVERVIEW
Landing page of real estate website to help increase their sales of selling to renters and home buyers
This project is a personal project for a mock client named Roundblock. The client is a real estate company selling residential properties to renters and home buyers. For this purpose, the client needs a landing page website to introduce themselves to their potential customers, share their company story and display an array of present properties.
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For the scope of this project, I have narrowed it to setting the tone of the brand that needs to be communicated and the branding of the website. The designed landing page is result of communicating the brand's voice and identity.
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This project focuses on the creating moodboard, selecting the color palette and the typography and designing the landing page for the client based on their brand's image.
TIMELINE
Feb 2025
1 week
MY ROLE
UX Designer
Visual Designer
MY RESPONSIBILITIES
Moodboard
Wireframing
Hi-fi designing
SOLUTION
Final Design

APPROACH
Moodboard

Moodboard template is by Frankie Harry (byfrankieharry.com)
APPROACH
Typography

APPROACH
Wireframe

SOLUTION
Website Mockup
Try out scrolling on the laptop mockup to scroll the landing page
IMPACT
Reflection
Translating brand's voice through a website
This project was a great learning experience on how to communicate a company's branding and values for their website while also keeping the business goal in mind. Here, the business goal was to increase sales. Hence, to satisfy both the branding and business goals, my design decisions with typography, color palette, and information architecture was highly influenced by these goals
Moodboard is a key step
Moodboard felt like a daunting step in this project. I used client's branding mission and values as inspiration for the look and feel of the website in the moodboard. These keywords were abstractand posed difficulty to create a moodboard. But this challenge helped me learn and research what different styles of design represents business-like or playful vibe.