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Roundblock

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OVERVIEW

Landing page of real estate website to help increase their sales of selling to renters and home buyers

This project is a personal project for a mock client named Roundblock. The client is a real estate company selling residential properties to renters and home buyers. For this purpose, the client needs a landing page website to introduce themselves to their potential customers, share their company story and display an array of present properties.

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For the scope of this project, I have narrowed it to setting the tone of the brand that needs to be communicated and the branding of the website. The designed landing page is result of communicating the brand's voice and identity. 

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This project focuses on the creating moodboard, selecting the color palette and the typography and designing the landing page for the client based on their brand's image.

TIMELINE

Feb 2025

1 week

MY ROLE

UX Designer

Visual Designer

MY RESPONSIBILITIES

Moodboard

Wireframing

Hi-fi designing

SOLUTION

Final Design

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APPROACH

Moodboard

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Moodboard template is by Frankie Harry (byfrankieharry.com)

APPROACH

Typography

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APPROACH

Wireframe

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SOLUTION

Website Mockup

Try out scrolling on the laptop mockup to scroll the landing page

IMPACT

Reflection

Translating brand's voice through a website

This project was a great learning experience on how to communicate a company's branding and values for their website while also keeping the business goal in mind. Here, the business goal was to increase sales. Hence, to satisfy both the branding and business goals, my design decisions with typography, color palette, and information architecture was highly influenced by these goals

Moodboard is a key step

Moodboard felt like a daunting step in this project. I used client's branding mission and values as inspiration for the look and feel of the website in the moodboard. These keywords were abstractand posed difficulty to create a moodboard. But this challenge helped me learn and research what different styles of design represents business-like or playful vibe. 

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NEXT PROJECT

Predica Inc

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Design by Kavitha Ajithkumar Panicker @ 2025

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